The rise of Chinese competitors like Xiaomi andTikTok parent ByteDance eroded Amazon's share, however, and iiMedia Research analyst Zhang Yi told Nikkei that the Kindle brand is now "relatively niche" in the region. The country was once the Kindle's largest market, with internal data (obtained by Reuters) showing that it represented over 40 percent of e-reader sales in 2017. While Amazon is a frontrunner in the e-reader and e-book markets for numerous countries, it has struggled in China as of late. Amazon also told Reuters that this wasn't due to censorship or other government pressure, and that it occasionally "make adjustments" following reviews. The company had a "long-term commitment" that included online shopping and smart home devices. In its notice, Amazon stressed that this didn't represent a withdrawal from China. Hardware, apps and books will still be usable after the 2024 cutoff. The Kindle app will leave Chinese online stores on June 30th, 2024, and customers will have until then to download any books they've already purchased.Īmazon will still provide warranty service and other help for Kindle e-readers, and will accept returns for "non-quality issues" for any device bought after January 1st, 2022. The company will stop offering Kindle e-readers to local retailers as of today, and plans to shutter its digital bookstore in the country on June 30th, 2023. Reuters reports Amazon is pulling Kindle products from China over the course of the next two years. Chinese readers are about to lose some choice in e-books.
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